Project Overview This project involved the complete design and development of a website for a local plumbing service, built using WordPress with the Elementor page builder. The main objective was to create a clear, professional, and trustworthy online presence that allows potential customers to quickly understand the services offered and easily get in touch with the business. Project Goals Create a modern and professional website for a small local service business. Make the list of services easy to understand and visually clear. Improve local visibility and accessibility through location integration. Ensure the website is fully responsive and easy to use on all devices. Tools and Technologies WordPress as the CMS for flexibility and ease of content management. Elementor as the page builder for visual layout design and responsiveness. Google Maps integration to display the business location and service area. Performance and SEO plugins to improve loading speed and visibility. Design and Visual Approach The design focuses on clarity, usability, and trust. A custom color palette was created using clean, professional tones that reflect reliability and technical expertise.Typography, spacing, and layout were carefully balanced to create a calm and structured user experience. Special attention was paid to selecting appropriate imagery. Each service section features images that visually represent the specific type of work (leak repairs, pipe installations, bathroom plumbing, emergency services), helping users instantly understand what each service includes. Location and Local Integration Google Maps was integrated directly into the website to clearly display the business location and service coverage area. This allows customers to immediately see where the service operates and helps improve local search visibility and trust. Responsiveness and User Experience The website was designed to be fully responsive, ensuring a consistent and smooth experience across desktops, tablets, and mobile devices. Navigation and content flow were optimized to guide users naturally from service discovery to contact. Outcome The final result is a clean, functional, and user-focused website that supports the business by improving its online visibility, clearly presenting services, and making customer interaction simple and efficient. Ako želiš neku formulaciju da prilagodim (formalnije, kraće, više tehnički, ili prilagođeno za CV/LinkedIn), slobodno reci. https://andrejlener.com/wp-content/uploads/2025/12/Untitled-design.mp4

Complete Website Development For the Salaš Miler project, my goal was to create a fully modernized, elegant, and functional website that reflects the authentic atmosphere of the venue while ensuring a smooth and intuitive user experience. The final result is a fast, visually appealing, and responsive website that effectively presents the venue’s offer, location, and services. Project Planning & Structure I began by analyzing the client’s needs and organizing the website into a clean, user-friendly structure: Home page Gallery Food & Drinks Menu Events / Celebrations Contact page with integrated Google Maps The structure was designed so users can quickly access the most important information—phone number, location, photos, and menu. Design & Visual Identity The visual identity was carefully crafted to match the warm, rustic yet elegant aesthetic of Salaš Miler. I used: Warm color tones (brown, beige, soft gold) Clean lines and modern section layouts Subtle animations to enhance the browsing experience All pages were built using Elementor Pro and the Flexbox Container system, allowing for: Pixel-perfect layout control Efficient responsiveness on all devices Smooth, modern transitions Cohesive typography across the entire site Custom Visual Assets Instead of relying on stock photos, I created and edited all visual materials specifically for this project: Custom photography processed in Affinity Photo High-quality banner graphics with subtle gradients Web-optimized gallery images Consistent color-graded visuals for branding cohesion All images were optimized in WebP format to ensure fast loading and excellent performance. Technologies & Methods Used Frontend Development WordPress + Elementor Pro Custom CSS for fine-tuned styling Flexbox layout for modern, responsive structure Mobile-first design approach Performance Optimization Lazy loading for images WebP image compression Minified CSS and JavaScript Server-level caching for faster delivery UX/UI Techniques Clear visual hierarchy Smooth, subtle animations Intuitive navigation Prominent call-to-action elements for quick reservations Focus on visual storytelling and simplicity Integrations Google Maps embed for location visibility Elementor Forms for direct contact Structured, SEO-friendly layout and content Final Result The final website is a refined, fast, and easy-to-navigate presentation of Salaš Miler. It successfully showcases the venue’s charm, improves user engagement, and makes it easier for visitors to find information and make reservations. Visit the Website Salaš Miler — Official Website:https://salasmiler.com